PUMA® CREATIVE FACTORY LOVE THY PLANET

Bucuresti, Romania – Dupa lansarea cu succes a initiativei PUMA The Creative Factory in noimebrie 2010, prin care consumatorii isi puteau personaliza online perechea de pantofi dorita , urmata apoi de editia limitata de jachete personalizate “T7 by Akcent” , PUMA isi extinde povestea designului personalizat cu ‘Love thy Planet’. PUMA a facut un parteneriat cu Wildlife Works si Lumi pentru editia din acest an PUMA Creative Factory, pentru ca iubitorii de produse PUMA sa-si poata puna creativitatea si priceperea la treaba , folosind un proces revolutionar de printing pentru tricouri si genti .

Wildlife Works este liderul mondial REDD+ (Reducing Emissions from Deforestation and Degradation) o companie specializata in dezvoltarea si implementarea proiectelor de acest gen : reducerea emisiilor de carbon rezultate din defrisarea padurilor si alterarea mediului inconjurator . Tricourile Creative Factory sunt produse de angajatii Wildlife Works , angajati care provin din comunitatea locala a coridorului REDD +, din Kasigau , Kenya. Toate textilele sunt produse din bumbac organic si bumbac fair-trade. Fabrica sponsorizata de PUMA este o sursa de joburi sustenabile si reprezinta o mare mandrie pentru comunitatea locala . Pregatirea angajatilor si veniturile constante generate de fabrica , ajuta familii intregi din aceasta comunitate sa depaseasca pragul saraciei .

“REDD+ aduce o schimbare pozitiva in regiunea noastra , cu solutii reale si directe pentru diminuarea saraciei , solutii ce vor duce la ridicarea nivelului de trai al comunitatii noastre “ a spus Chief Kizaki din zona Kasigau , districtul Voi , unde se gasesc peste 12,000 de oameni . Chief Kizaki a adaugat , “ Aceasta nu este o actiune caritabila . Fondurile obtinute din reducerea emisiilor de carbon ne ajuta sa ne imbunatatim conditiile de trai . Aceste fonduri se obtin prin actiuni de conservare care ne permit sa protejam mediul inconjurator ”

Pe site-ul www.puma.com/lovethyplanet, PUMA ofera oamenilor posibilitatea sa incarce poze cu ceea ce iubesc la planeta noastra si cu ceea ce ar vrea sa conserve . Participantii vor avea ca sursa de inspiratie fotografii incarcate de ambasadorul nostru Alex Galmeanu, dar si de ambasadorii din celelalte tari .

La evenimentele PUMA Creative Factory, participantii vor putea sa printeze pe tricouri si pe genti una din aceste fotografii sau altele pe aceeasi tema , fotografii realizate de ei , sau vor putea picta direct etc , folosind Inkodye®, un colorant-vopsea produs de Lumi , colorant ce se activeaza la lumina naturala a soarelui . Acest proces revolutioneaza intreaga industrie fashion de DoItYourself.  Inkodye®, singura vopsea din lume sensibila la lumina , isi dezvolta culoarea in lumina soarelui , facand posibil pentru oricine sa-si printeze fotografiile pe textile , pentru a crea un produs fashion unic.

Evenimetul PUMA The Creative Factory – LoveThyPlanet va avea loc in Club Oxygen , Mall Sun Plazza ( Sector 4 ) , pe data de 25 Octombrie 2012 (joi) . Fiindca avem nevoie de lumina soarelui , va asteptam acolo la ora 11 dimineata ca sa ne jucam cu cerneluri , fotografii si produse PUMA . Jucariile le aducem noi , voi nu trebuie decat sa fiti prezenti!

Daca doriti sa va testati creativitatea si spiritul ludic si vreti sa participati alaturi de noi , va rugam sa trimiteti un email pe adresa : cristinafdobrescu@gmail.com ( nu uitati sa ne lasati si un numar de telefon ) si va vom contacta pentru mai multe detalii. Vom premia cel mai creativ “artist fashionist“ cu 2000 de Euro net si cu multe alte surprize .

 

http://www.puma.com/social/events/puma-creative-factory-bucharest?fb_action_ids=4527581468363&fb_action_types=og.likes&fb_source=aggregation&fb_aggregation_id=288381481237582

 

PUMA

 

PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes ist products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

 

 

LUMI

 

Los Angeles based company, Lumi™, pioneer of Inkodye™, is changing the world of DIY fashion. Inkodye®, the world’s only light-sensitive fabric dye, develops its color in sunlight, making it possible for anyone to print photography onto fabric to create one-of-a-kind fashions. Lumi’s specially formulated Inkodye® is the key to Lumi’s trademark Lumitype™ print process.  The Lumitype™ process is an accessible, fabric printing technique that uses sunlight to develop custom designs onto fabric, eliminating the need need for costly screens, equipment, and specialized expertise. With Inkodye®, Lumi™ is turning clothing into a canvas of self-expression.

 

 

 

Wildlife Works

 

Wildlife Works protects threatened forests, endangered wildlife, and works to enhance the well being of people in rural communities. Wildlife Works is the world’s leading REDD+ (Reducing Emissions from Deforestation and Degradation) project development and management company. REDD+ was envisioned by the UN (United Nations) as a model to stop the destruction of the world’s forests by creating more value for landowners and communities by preserving their forest rather than burning it or cutting it down. Wildlife Works’ pioneering REDD+ project protects over 500,000 acres of forest in Kenya, securing the entire Kasigau wildlife migration corridor and brings benefits though carbon financing to uplift an impoverished community of approximately 150,000 people. Avoiding deforestation is critical to combatting global warming. Climate Change cannot be stabilized without addressing the rapid destruction of the world’s forests.

 

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